Infusionsoft-Probably the top tool for any business model, Infusionsoft is an all-in-one solution for customer management, funnel setup, mailing list, and even membership sites. It’s priced at the high end, but if you can (and will) use all its power, then Infusionsoft is well worth the investment. It’s a hefty investment though, It’s not for someone just starting their business. At $199 a month with a upfront fee of $999 you would use this tool for taking your business to the next level.
If you’re an online course creator and you’re overwhelmed at all the tech side of promoting your course or how to get your message out there, or how to get people to buy from you, then this is what you’re going to want to learn today.
Plus, it all happens in one place. There is no need to add one thing here to make another thing work there and so on. You are now able to cut down your time of stress and anxiety from trying to figure out all the technicalities behind building a landing page.
The secret here is that in BOTH cases, people are *really* buying a “secret sauce” that you have either created or found. For example, with products – it could be that they form part of a wider appeal (“natural acne cure”) – in the case of services, it could mean that you have some sort of hidden knowledge that not many people are partial to.
Take your time and start out small. Build the sales funnel by using tools that don’t cost a fortune. Once you have a few marketing funnels up and running, you will be able to see where they can use improvement, and how the tools available to you can help make your sales funnels convert better and work more efficiently.
Leadpages still does its job of being a landing page platform but ClickFunnels does the same thing better. It creates sales funnels and offers ways for you to personalize your pages versus using universal templates from Leadpages.
They need to be able to create capture pages that will help you engage more with your customers. On top of that, these pages need to be sale-oriented and have a ton of different sales “funnels” that will direct customers where you need them to be. With these platforms, you can do the following but are not limited to:
Create mobile responsive landing pages
Have options for subscribers to submit for immediate email opt-ins
Choose from various templates and themes to individualize your site
eCommerce options that are compatible with major retail services
Ability to host webinars
Integration of social media channels
One specific feature that ClickFunnels has that Leadpages lacks is that of the automatic email responder. When a customer opts to receive emails from your site, they will immediately get a “Thank You” pop-up as well as a confirmation email in his/her inbox.
As a solution, a better question you should ask is “How can I build long-term, repeat buying patients?” I want to share with you a way of marketing that’s not sales-y, not pushy, not irritating and not high pressure. As a matter of fact, it’s the opposite too those traits. And generates a lot more sales and many, many more referrals. Interested?
Unlike its counterpart, ClickFunnels is the only tool that provides you with all the resources to market, sell and deliver your products online. You don’t have to have a degree in IT or be this amazing website designer. All you need is a vision and this amazing tool.
They’re going to give you their e-mail address in exchange for this information. I don’t know if you’ve got the new Facebook page layout. That’s just been released globally. It’s been out in a few countries for a little while, but globally it’s just really kicked off.
I want to be up front and realistic with this issue. Watch out! Building a practice based on low price and discounting is not a long-term sustainable plan. It’s a plan for frustration and burnout. I’ve seen this way to many times over my last 25 years with start-ups, new grads or established clinics who have plateaued.
You need to get people’s e-mail addresses, and that’s the first step in the funnel where people get to know you and they provide their e-mail address in exchange for a great piece of information that they’re looking for.
What else is amazing about this all-in-one concept is it takes away the guessing game of how to integrate all of these functions on a website. So, not only are the features simplified, but they are all connected without requiring you to learn how to do it. All of it is automatic and included.
Then and only then, once the clients had being “educated” about what you are offering and how it helps resolve their “issue” do you offer a “solution”. You promote a product. “Hey, if you liked that and want more, then you will love this XYZ”. This is a natural, normal next step in the process. No pressure, just thank yous and appreciation!
The next step is you’re going to be following up with e-mail series. In this e-mail series, you’re going to be developing the relationship and also giving them some extra great information about other areas that they might be stuck in.If you’re running an online business, you need to put so me money into it. What people will do is they’ll spend $20 a month on these two, and then another $20 a month on this one, and another $20 a month on this one.
Facebook, finally enough, as it does, has changed things up again. Now, our Facebook pages are allocated in the tabs. There’ll be a tab there for videos, a tab for posts, and such. It’s not just scrolling of who.
What the sales funnel do is that actually is an avenue to build that know, like and trust factor, because at the moment, you’ve got this great program, this great course that nobody may know about or a very few people know about, and you need to get it at them.
You can get your courses up and running and sold in as little time as possible. That’s what we want. We don’t want you to be banging your head against every wall going, “Oh! Should I use this tool? Should I use this plugin? Should I use this platform?” You want to get your programs up and running so that you can just start promoting them.
Once you’ve got their e-mail, you deliver them that lead magnet that’s got the great information that’s going to help them transform their life just that little bit. Overcome a burden or whatever it is that’s keeping them awake at night or a problem that they want to solve.
Instabuilder-similar to LeadPages, but without the monthly investment. Instabuilder is a plugin for WordPress that allows you to create your own funnels. It includes several funnel templates and a drag-and-drop page builder that makes it easy to get just the look you want.
I also recommend OptimizePress which is another landing page builder. With OptimizePress you pay a one time fee of $97 and it is yours for the year. No monthly payments. You do have to renew it annually but the renewal fee is only $34. OptimizePress has opt-in pages, webinar pages, thank you pages and is easy to work with just like Lead Pages. It’s a choice that you have to make financially and which one works for you the best.
In a nutshell, Russell is a hardworking, family man of faith, that works hard for his customers and clients every step of the way. If you want to learn the art of sales funnels, you could pick no one better or more qualified than Russell Brunson.
A way to create web pages. A simple WordPress website will fill this need, with a little bit of work. LeadPages, Optimize Press, and Instabuilder are nice to have, but not essential, especially if you’re just getting started.
It’s called Sideways Educating Campaigns. It’s based on the idea of meeting clients where they are at and leading them to where you know they need to go. It’s based on the idea of adding value, educating and building the relationship so clients get to know, like and trust you. You lead, teach and inspire! You pull instead of push. How good is that!
It does not matter if you are a blogger, consultant or service-based business. If you have a problem with engagement and getting your prospects and customers to keep coming back to your site, I think it is time for you to rethink the way you build your website.
The higher quality your products, services or ideas, the more people want to engage with them. This means that if you’re looking at trying to become an online vendor, you have to consider *what* you’re actually offering – and how it will work.
Leadpages can be a little cumbersome for an amateur who is trying to learn the ropes of the course. The complexity is more suitable for programmers and let’s be honest, not every small business has the means to pay for one. Another thing I should mention is that ClickFunnels has a lot more features than Leadpages, but it is still easier to use.
As well, how do you feel about this new concept? Does it make sense to you? Can you see how it is so different and effective? And is it something you want to invest in to build the practice? How much better do you think this concept would work over your current methods? When would you like to start implementing it? Would you need help and guidance to do so?
Here is the 411 on this. We have all been there where we’ve almost picked up our computers and threw them out the window because they are so frustrating to deal with sometimes, right? Technology is not always my friend, to say the least. ClickFunnels was developed with the newbie in mind.
The name itself should give you a clear sense of what it does. A funnel is meant to bring all components of a liquid and combine it in one container, right? This is exactly what it can do for your website, easier and better. Plus, I may like it more just because it has the word funnel in it and who doesn’t love a good funnel cake?
These people are not cattle, sheep or lemmings. They have aspirations, ideas and experiences of their own. They’re using the Internet to connect with people of exceptional quality or experience. This is the true value of “online”.
How does this impact you? This is how you reach into the community to have a bigger impact with more influence as it positions you as the trusted authority. This is how you build the practice and your income!AWeber- When it comes to an email marketing management system, I choose Aweber. It’s probably the easiest email manager on the market today, Aweber is the choice for many small business owners, not only because it’s simple to use, but because it’s also economical. Starting at less than $20 per month for up to 500 subscribers, Aweber offers both autoresponders and broadcast emails, list automation, and segmenting, so you can send emails exactly when-and to whom-you want to add to your sales pipeline.
I may have the answer to your problem. You, my friend, need to begin using a landing page platform. But, it can’t just be any old landing page platform. It needs to do more without asking you to do more, you know?
It’s also important to understand that “online” success – where competition is fierce – is basically determined by how well you’re able to present an offer to your audience. In other words… sell YOURSELF. Rather than offering a particular product, explain your service and how you’ve been in business for X years etc…
I generally do reviews on businesses and products, but, this man deserves a review of his own. As a person. Why? Because he isn’t the run-of-the-mill guru out there making claims and promises that the average guy can’t accomplish. This guy is like you and me. The guy next door. The friend you love hanging out with. He’s all rolled into one. But, the biggest impression he made on me is, he really, genuinely cares about my success. About your success. First, let’s go back a bit in case you know nothing about him.
We like to do many things as combinations. We bundle our internet and cable packages. We combine our car and home insurance. We possess smartphones. All these things are a result of combined resources that we would rather access from one central area.
And what happens if they don’t buy? You send the same marketing piece again and again hoping they will next time. Some will, but you will drive a lot of potential customers away and drive others crazy so they start to tune out to your marketing!
Popular Products (Offered At Discount)
Lastly – although offering “discounts” is NEVER something you really want to do – dealing with popular products is. Especially with the proliforation of e-commerce outlets (Amazon etc) that are now offering HUGE opportunities to smaller companies, there are *so many* opportunities to earn money by offering products which people are already looking for. Now, remember this does not mean you can just hide behind the products – the SAME “golden rule” applies here as it does with the other stuff… people are buying you (not your products etc). To this end, there are TWO ways you can offer “popular” products and make substantive profits… either by offering the products themselves (e-commerce) or by offering REVIEWS of the products. From the e-commerce perspective, the big mistake people make here is they simply list products and prices. They have NO differentiation, and thus end up competing with Amazon (NEVER a battle you’re going to win). The best “e-commerce” sites are influencer driven (which means you actually *do* something with the products you’re offering). For example, say you’re offering custom suits – and are selling various fabrics and the tailoring services to accompany them. There’s very little in terms of differentiation you can make on the products themselves… but with the way they’re used (EXCLUSIVE events / networking), things start to get interesting. By focusing your energies into creating the most lucid, exclusive and PROFITABLE events possible – you automatically create demand for your custom suits / shirts etc. By virtue of being an “influencer”, you’re able to cultivate an e-commerce business off the back of it all. On top of this, you *may* wish to also look at “REVIEWS” experiences. These are websites/applications which cover – in depth – all the “best” products in a marketplace. Now, it used to be the case that you’d be able to throw up a faceless review site and have it churning out commissions from Google rankings. Not anymore – social has become a massive element of the reviews marketing mix. If you’re prepared to invest yourself into becoming an “influencer” in a particular field, you’re able to effectively review products and receive commission on their sale through the larger stores. This provides you with the ability to make the most out of the demand without the need to actively compete with the likes of Amazon etc.
What do you do if they don’t buy? You start another campaign. You keep delivering good valuable content that helps educate and improve their lives. This shows you’re in it for the long haul and truly care about them, not just the sale. This is “Heartfull Selling”.
Creative Services (Design, Marketing, Copy-Writing)
Places such as Fiverr and UpWork are FULL of people with cash-in-hand, waiting to give you money in exchange for LUCID creative work. If you have experience with Photoshop, 3D modelling, digital marketing or copywriting, you’ll typically find a large audience waiting to trial your services. However, just because there is a large amount of demand, doesn’t make it easy. These people want RESULTS and they expect you to be able to deliver them. If you’re going to offer creative services, the absolute best thing you can do is do “free” work to build up your portfolio. After you’ve done a little bit for free, start listing your “naked” services on the likes of Fiverr and see if anyone bites. Don’t be afraid to offer a SUPER LOW price ($5 or something – just to get some traction). Once you have a little bit of momentum from this, you’ll then need to start looking for a “killer angle” which you can leverage. One example of this is the SPXMAC copywriting agency on Fiverr; they started writing articles and swiftly moved into “Amazon Listing” writing – which now receives upwards of 30 orders per day.A video showing the comedian Maged al-Kedawny, along with the Arabic hashtag “a click connects to water,” was viewed on Facebook more than two million times in three days after the campaign’s launch in February.
Convertifire is a super easy-to-use and avant-garde feedback tool that any marketer, content creator, and website developer will ever need. It is truly a state of art compression technology, a whole different way to gather data for your website. If you are yearning for conversion rate optimization in marketing land, don’t miss it out.
Author Stefan van der
Launch Date 14/12/2016
Launch Time 10:10 EST
Front-End Price 39$/ monthly – 199$/ yearly
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Technical Support / Innovation Services + Products
Whilst you could frame this as “software”, it’s more than that. If you have ANY sort of technical skill – be it with programming, systems administration, etc – you will find a HUGE number of people who want their websites / web applications / servers / e-commerce stores sorting out. Now, there are typically TWO types of way this works… Firstly, you have a group of people who just need the technical expertise (“fix my WordPress site” or some other thing). These will pay market rate to get their websites working properly. They will generally respond best to “HIGH CONVERSION” designs (this increases sales). If you work with a lot of people like this, the ONE thing they actually need is traffic. If you’re able to offer “traffic building” services to them, you’ll typically do quite well. Secondly, you’ll have people who just want to grow their online presence. They may have latched onto some tool such as WordPress, clickfunnels templates or something – the point is they will typically be highly interested in getting the most out of their system. If you are interested in getting more out of these purchases, create the opportunity for them to extend their sales funnel with MARKETING AUTOMATION and other product-centric services.
You can see that you have a lot of options (and even more that I have not mentioned) when it comes to building out your sales funnels, but what are the must-have items? At the most basic level, you must have:
Why has he done so well, you ask? He is obsessed. He’s still that twelve-year-old boy who is obsessed with how it all works, mainly, sales funnels. He studies every sales funnel that exists, breaking the apart, tearing them down, seeing how they work, why they work and then applying them in his own funnels.
No matter the type of business you have, there is definitely a landing page platform out there for you. The leading platforms out there are Leadpages and ClickFunnel. Between the two, I would highly recommend ClickFunnel because, hey I said so. Actually, it really is the better of the two and let me tell you why.
It’s not enough to say “I want new patients”, you need a structured methodology that helps give you clarity on how you want to grow the business, how you want to generate and attract new patients and all the tools and steps to help you get to the next level.
Each year he host’s a three-day event called Funnel Hacking Live. Each year so far he’s sold out his 3,000 tickets at $1000 each. This year he awarded 94 people the Two Comma Club Award for selling $1,000,000 or more through their sales funnels. As of 2018, his teaching and software has created 206 millionaires.
To add to this, the “real” trick with selling online is to SELL THE SECRET (not the product). Most people make the mistake of selling “copy-writing services”, which almost nobody actually wants. Instead, the best people “frame” this service as something the end user can use in their day-to-day business… “Amazon Listing Copy-Writing – Get Your Products Listed potato gun DVDs, and had his first success in the small business world which lead to internet marketing. With his obsession of marketing, he had made his first million dollars within a year of graduating college.
How does it work? You would be adding lots of useful value in small chunks. You provide great content and educate. You add value by providing useful and practical information that improves their lives with the idea of giving to get and building the relationship.
The sales funnel and the lead magnet is the start of the relationship between a person who doesn’t know you at all, to someone who’s going to be a raving, raving students, who’s going to be telling other people about your program and products.
Click Funnels- With a click of a button you can easily build and create different types of sales funnels, opt-in funnels, webinar funnels, membership sites and so much more. Click funnels integrates with your shopping cart, CRM and Email Autoresponder. Click Funnels has a 14 day free trial and after the trial you pay $97 monthly.
It also allows you to develop an interaction and dialogue so you can really get to what their wants, needs and challenges are. You can really find out what they want. They then update you messaging and communication. Thus your next campaign is just that much more targeted and helpful to them. They greatly appreciate and love you for this. They buy and refer more!
*HOW* you do this determines exactly the type of buyer who’ll show up with their credit cards. The mindset you really have to take is one of humble service; treat every purchase/project as a chance to make further gains using any sort of “trick” to milk as much money from people as possible.
This e-mail series will again provide value to hem, help them overcome their pain point, but also build that relationship, build trust. After you’ve sent them an e-mail or two, that’s when you can introduce them to your core offer, “Hey! If you loved this information, this lead magnet, you’re going to love my program Great Abs for CrossFit Trainers.”
Russell was interested in marketing and sales early in life. Twelve years old to be exact. He loved collecting junk mail and sent in for every business opportunity he saw, mainly because he was intrigued with advertising and marketing. He studied the various ways of advertising and how direct response worked.
Services are typically provided for various “expert” level practices, such as “copy-writing”, “digital marketing”. “software development” etc. Whilst services are highly profitable, they are entirely dependent on the type of service provided, and the underlying “value” it provides to the buyer.
All of this means that the first step to becoming an online “vendor” is to initially look at whether you’re inclined to offer a “product” or “service”.